Activity 4 – What is media?



  • To explore the different types of communication methods and the wide range of media options available to you and your branch and consider how a planned approach can help you communicate better and help promote UNISON’S messages, your branch messages and campaigns messages




Consider in your groups the different types of media available to you, your Branch and UNISON to get your message out there to your different target audiences, as identified in the previous task.


  • Traditional


  • Non-traditional


  • Other methods


Feedback on a flipchart and then join in a discussion as part of a group plenary session about the importance of effective communications.




The internet

UNISON communications webpage

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